It is related to the fact that, as it has already been analyzed previously, the rivalry is quite high and, as a result, we need to invent something that hasn’t been available yet. On the other side, an innovation surely is not such element that would assure ourselves success. It is connected with the fact that although we would create something new, what if nobody would get to know about it? This proves that marketing is a sphere of a rising meaning contemporarily. This explains why more and more corporations invest their money there and tend to look for new methods that goal would be to promote different commodities as well as make more and more people be aware of their existence.
Another influential fact regards marketing is that, as in the whole business, this field is improving quite rapidly, which proves that in order to be successful there it is obligatory to learn systematically. Consequently, we are not recommended to consider that reading some books or even having some years of practical experience would assure ourselves success in this area. Everything improves so quickly that above mentioned knowledge after some years becomes worth almost nothing. If we don’t refresh what we know about different fields, then it is for us impossible to remain competitive for a longer period of time.