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  • A store you can purchase the best food in. Tesco and basic principles of its marketing strategy

    Food belongs to such commodities that are necessary for the existence of people. It is implied by the fact that since the beginning of the mankind people have always needed to have something to eat. That’s the reason why, food market is getting year-by-year increasingly competitive as the tendency worldwide is to allow smaller entrepreneurs enter foreign markets and acting against major corporations in order to avoid existence of monopoles. On the other side, regards bigger stores in this area, such as Tesco, we should not forget that their increasing popularity is quite easy to explain.
  • Sales Force Automation – why are developments in the topic of sales management the best thing that would happen to a company?

    Developing number of people currently decide increasingly regularly to run an own business. Improving it we are likely to rapidly observe that the bigger it is, the more difficult is its management. As a result, we ought to not forget that contemporarily there are many tools developed, due to which we can more effectively control every little aspect of management. One of the most interesting factors in this area is related to Sales Force Automation. Due to such an issue we are considerably more likely to achieve satisfactory results in the area of sales management.

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