A store you can purchase the best food in. Tesco and basic principles of its marketing strategy

Food belongs to such goods that are necessary for the existence of people. It is indicated by the fact that since the beginning of the mankind people have always demanded to have something to eat. That’s the reason why, food market is getting year-by-year improvingly competitive as the tendency globally is to allow smaller entrepreneurs enter abroad markets and acting against major enterprises in order to avoid arising of monopoles. On the other side, in terms of bigger stores in this topic, such as Tesco, we should keep in mind that their developing popularity is very easy to explain.