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If you have your own enterprise, you presumably already recognized how tough it is to be visible online. There are a lot of other firms and competition is high. Today, almost every business is present online. Therefore, this it is not enough anymore to be online. It is crucial to be visible. But this is still not satisfactory. Besides being visible, the developed image needs to be useful and in accordance with our goals and strategy. It helps to be triumphantly reach potential customers via various communication channels. For a long time many people thought about online activities more like joke, not important activities. But it has already changed. And it is generally profitable for the company to employ specialists to handle online activities.