In order to run a successful enterprise there, such alternative like GOST certificate is advised. Due to it we have a wonderful possibility to convince foreign customers to our goods faster. It is so, because Russian customers are believed to be in most cases loyal and accustomed to local goods. Consequently, if a foreign product has not been awarded with GOST R, it is considerably less likely to achieve as good results in terms of sales results as those, which are offered by local producers. This proves that in the planning process of the expansion of our company we are advised to keep in mind that obtaining Russian GOST should be analyzed as one of the most important goals (link). Thanks to similar attitude we can find it substantially less complicated to take advantage of Russian market, which is thought to be probably the most interesting place to expand for current companies.
That’s the reason why, if we would like to develop a professional strategy for the future of our business, we should keep in mind that Russia can be a quite interesting direction. It is so, because this country hasn’t been penetrated yet in terms of the business sphere. Even though the risk in terms of investing in this country is thought to be quite big, we are advised to remember that the rate of profits can considerably exceed our demands