Perhaps you have already make use of interactive agency. This kind of agency concentrates on the creation and implementation of the online marketing strategy for the company (http://smtsoftware.com/en/services). I know that theory may sound a little complicated. But it is not. Interactive agency usually provide services that main aims is to promote the firm online as much as possible, as well as to reach as many earlier profiled customers as possible.
Nonetheless, as the business and its activities grow and start to be more demanding, it is required to develop and use more complex projects. This is the point when help of software house is needed. Frequently term software house is perceived as a synonym for interactive agency. It is a mistake. Software house is much more specialised and focuses on project that are much more complex and time-consuming. The goals might be similar – building the lucrative brand image online as well as implementation of marketing goals. Nevertheless, software house creates much more advanced applications using web technologies. They often create custom software that is also knowns as tailor-made software.
This is a software which is the opposite of software commonly available, developed for the mass market. Custom software is developed as a response to the needs of particular firm and created especially for this particular client – read a little bit more. That approach enables to conduct a thorough analysis of needs and to find solutions for problems and conflicts. That also enables less difficult implementation of the project.